analysisOver the years, the ways that we connect to the media has changed immensely. The word media was not commonly used until the 1950′s when people were connected to the media mainly by newspapers and radio. Since then the media has expanded to include television and the internet. In the United States, we have a free and open media with very few limits. Even though members of the media are free to voice their opinions, they are constantly being analyzed. There are numerous rating agencies and intellectual think tank that analyze and then rate members and factions of the media. Media analysis is often times factional and confrontational, conservatives and liberals analyze each other blacks and whites analyze each other and even different religious factions analyze each other.

While media analysis is often slanted to prove a point, it is necessary because of the media power. The media has the power to change the way we dress, to change the way we vote, and even to change the way that many people think. While the media is not confined to just the news and reporting media (there is the advertising media, the entertainment media, the social media etc) that is the section of the media that is most often analyzed.

political.newsWhat role does the powerful new media play in Politics? The short and long term effects cannot be denied. But does the new media offer us sound political information or simply entertain us for profit and ratings?

The New Media

Every so often, the mass media system in the United States experiments significant transformations that signal a new plateau in its evolution. Widespread recognition of the new media’s role on the political scene occurred during the 1992 Presidential campaign. The candidates flocked to talk radio, television talk shows, news magazine programs and the internet. Although the media offered many options to deliver their views, the debate as to rather or not the content was informative or entertainment had begun.

Talk Radio

If there has been one communications format that has become emblematic of the new media, it is talk radio. Talk radio used to be the “night shift” of the airways. Talk radio reinvented itself. Talk radio became an important candidate forum in 1992. President George H. Bush interviewed with conservative talk show host Rush Limbaugh. By 1994 nine talk radio hosts ran for statewide or local office. Most were unsuccessful, but their positions in talk radio gave them legitimacy as

Other unsuccessful candidates such as former New York Governor Mario Cuomo and New York Mayor Ed Koch moved into local or national talk show host jobs. Talk radio had a political platform. Americans were tuning in. Ratings were up. Profits were rising. Talk radio had become a force to be reckoned with.


Cable television opened the airways for an onset of media opportunities. Time slots were filled with talk shows and news programs that you could tune in twenty four hours a day. The television media quickly enhanced their position in the political process. Politicians and the mainstream press could not help but take them seriously. One of the criticisms levied against the television media was that they trivialized serious issues of governing by mixing politics with entertainment. Every political issue at hand could now be analyzed and scrutinized twenty four hours a day on cable news. Campaigns had to give a second look on the role of media in politics. The media could be a tool of support or a thorn in your side. Campaign strategy had to be changed. The power of television was not to be denied.

The Internet

Twenty five years ago the term “modem” did not even appear in the dictionary. Modems connect people to online computer services such as CompuServe,Prodigy, America Online or MSN, and to hundreds of thousands of world wide websites and home pages. Increasingly, the internet has become a tool for political communications as well. On the net you could gain political info, express political opinion, and mobilize other voters and political leaders. You could also make political donations. In this years Presidential race, candidates have raised literally millions of dollars online. The web has become a electronic town hall. In a brief time, the web has grown into a major player in the new media.


The media has found its niche in today’s politics. Rather its talk shows, television or the internet, they have laid a foundation, built a platform from which to voice their social agenda and flex their political muscle. How much of that voice is quality content is still up for debate. One thing is for sure, if you want to succeed in politics, it will not hurt to have the media in your corner.

CMS - Media News 1News media are the tools that are used in order for us to acquire knowledge about everything that happens around us everyday. These may be political news, insurance news or even sports, but all of these play a very important role upon completing our day. They are pieces of information that equips us with a complete knowledge in order to help us cope up with our daily tasks and duties. However, these tools for dispersing news have their own set of disadvantages and here they are.

Newspapers – Despite the fact that this is the most popular source of news, it has the largest disadvantage. The information that was reported earlier could possibly be different from the news in the evening. Also, even though newspaper is the most convenient medium, you have to stack them away after you read it which may possibly be a cause of fire because newspapers are one of those things that could attract fire very easily. Another thing is, posting advertisements in these papers requires a big amount of money therefore the advertiser needs to cut the message as short as it could be. Cutting the message short could sometimes lead to misconception of the readers.

Magazines – These glossy newspaper-like mediums are expensive and cannot be afforded by everyone and like the newspaper, all of the information posted there costs a lot that is why almost all the news in it are summarized and cut short.

Television – Although the television is considered the most preferred news medium by everybody, they still create an impact to our society especially to children. Televising violent actions, robbery, criminal acts and many more may pollute the minds of children and make them think that violence is a normal thing in our world. That is why parents should always accompany their children when watching these programs so that they could explain to them what is really happening around them. Another disadvantage is we can never be sure whether the news that they are reporting are pure facts. Always keep in mind that these news programs belong to certain channels that protect specific parties. That is why they have all the power to manipulate and reverse what really happened if they want. This fact can lead to the total confusion of the viewers that may even lead to war.

Internet – We can get all sorts of things from the World Wide Web and like the television, we can never be sure of the information that we are getting. Leaving the children alone in front of a computer is like leaving them outside the open world where violence and evil deeds are continuously done.